Tash Howlett | Author Brand Hub & E-commerce Sales Ecosystem
A centralized digital platform for Tash Howlett, a speech pathologist and author, to combine her clinical expertise with her e-commerce products
Client
Tash Howlett
Duration
2 Months
Project Description
Built a centralized digital platform for Tash Howlett, a speech pathologist and author, to combine her clinical expertise with her e-commerce products. The main goal was to move a diverse brand—which includes children’s books, therapy tools, and professional resources—into one high-converting sales system.
The platform works as both a trusted authority site and a direct storefront, designed to lead parents and teachers from learning about the brand to buying products through a neurodivergent-affirming lens.
The Strategy
Direct-Response Structure: Organized the homepage as a high-conversion landing page featuring "Best Sellers" with "Buy Now" buttons to make purchasing easier.
Product Bundle Development: Developed specific "Little Soundlings & Tiny Talkers" bundles to increase the average order value by encouraging customers to buy multiple items.
Trust & Social Proof: Created a testimonial section to show clinical effectiveness and results from parents and professionals.
Lead Generation System: Integrated a "Free Resources" portal to capture interested leads and add them to "The Echo" newsletter community.
Migration Management: Handled the layout and setup for the new website launch, making sure all legal policies (Privacy, Returns, Shipping) were included for a professional retail experience.
Core Deliverables
E-commerce Shop: A fully integrated storefront for books like Tiny Talkers and educational card decks like Little Soundlings.
Responsive Brand Hub: A mobile-friendly site that connects clinical authority with engaging storytelling.
Resource Library: A dedicated section for free downloadable tools to help grow the email list.
Automated Customer Touchpoints: Systems for managing pre-orders and customer questions through a central support desk.
The Results
Unified Brand Presence: Successfully combined clinical practice information and multiple product lines into one smooth user experience.
Increased Sales Potential: By adding direct-buy buttons and pre-order options, the site is ready to turn social media and clinical referrals into revenue.
Scalable Foundation: Built a professional platform ready for future releases, such as the upcoming "Big Dreams & Growing Voices" launch.
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